Blue Shield of California
Provider & Practitioner Profiles
Senior UX/UI Designer
Rebuilt the provider data-management system used by billing and account managers — centralizing scattered profile data into one workflow and cutting manual entry to near zero.
- Healthcare
- Design Systems
- Data Management
Problem
Enhance the user experience by streamlining Provider and Practitioner Profiles for the healthcare data management system.
Audience: Billing managers, account managers, MSO managers, providers, and practitioners
87%
Provider profile information was scattered across systems
85%
Encountered redundant data entry
82%
Had limited visibility into provider locations
71%
Needed to integrate numerous compliance mandates
68%
Got stuck in modal loops while editing
65%
Still relied on paper-based manual data entry
Research & approach
- 01
Mapped the existing workflow across account managers, MSO managers, providers, and practitioners to find where data was duplicated or went stale between systems.
- 02
Designed a three-tier navigational hierarchy — organization profile → provider profiles → location & practitioner detail — so every task had one clear path instead of a maze of modals.
- 03
Built a dedicated design system for the data-management surface: expandable tabs, progressive form fields, an interactive stepper, and confirmation banners tailored to high-volume bulk data entry.
A closer look
| Tax ID | Provider name | Provider type | Website |
|---|---|---|---|
| 123456789 | Ashe Center, UCLA | Intensive Outpatient | www.providername.com |
| 300456789 | Ashe Center IPA | C1 Capitated IPA | www.providername.com |
| 123456789 | Ashe Center, UCLA | Intensive Outpatient | www.providername.com |
Solution
Feature-rich central launchpad
A three-tier navigational system connecting organization, provider, location, and practitioner profiles into one seamless path.
Efficient data entry
A purpose-built design system — expandable tabs, progressive form fields, an interactive stepper — for fast, accurate bulk updates.
Cohesive experience
Simplified the journey for managers, providers, and practitioners to complete complex tasks — bulk updates, attestation, payment processing — in real time.
Impact
90%
Improved provider data accuracy
95%
Of provider demographic transactions automated, up from 40%
5%
Provider suppression rate, down from 31%, via 90-day attestation
2-day
Data flow into “Find a Doctor,” down from a much longer manual cycle
30%
Increase in task completion rate
20%
Reduction in clicks to complete a task